Lead/ Manager - Marketing

Pune, Maharashtra   |   Full Time

We seek to hire a talented Marketing - Lead/ Manager, who will be responsible for creating innovative marketing strategies that will build Smartserv’s brand, leading to increased awareness, interactivity & responsiveness among our target audience.

We are looking for a start-up leader with strategic, creative, and financial acumen as well as a strong business intellect to take Smartserv’s growth to the next level. The ideal candidate would be more than open to getting his/her hands dirty doing ‘groundwork’ with a singular focus to obtain measurable and improved results.

Experience: 3+ years

You’d need to be awesome at:

  • Understanding SmartServ’s Ideal Customer Profile (ICP) and the landscape of the SaaS Industry to building the marketing engine from scratch.

  • Knows and can leverage SEO, SEM, Email Marketing and similar Digital marketing strategies

  • Pioneering and implementing measurable strategies to drive hard revenue goals and increase awareness globally

  • Has a good amount of hands-on experience with using paid campaigns as a source of generating leads.

  • Identifying and optimizing the right marketing channel to focus on with respect to Smartserv’s ICP.

  • Strategies for increasing the top of the funnel traffic and then later develop conversion strategy for each stage in the funnel.

  • Make the connection with the sales and marketing team more streamlined.

  • Refining Smartserv’s segmentation strategy and developing a marketing plan that reaches target segments quickly and effectively

  • Owning & evolving Smartserv’s brand assets including website, content generation, product collaterals & creatives, customer success stories and more

  • Driving engagement & relationships with key industry stakeholders, blogging community, journalists & PR firms

  • Being an awesome curator & presenter of the content on a variety of channels (Social Media / Blog / SlideShare / YouTube / Events etc.)

If you are:

  • In love with Social Media Channels like Facebook, Twitter, Instagram, Quora & LinkedIn

  • Savvy about Blogging & PR activities

  • Creative, Smart, Storyteller & People person (should we call a Charmer)

  • Data-driven & super-analytical in prioritizing various traffic generation & branding activities

  • Curious about industry case-studies, white-papers & blogs around Innovation in Digital Advertising

  • Ability to criticize constructively about Web Design & User experience

  • Out of the box thinker and love to test boundaries of creativity

  • Willing to get your hands dirty

  • Worked with early-stage start-ups or SaaS companies in the past

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