We seek to hire a talented Marketing - Lead/ Manager, who will be responsible for creating innovative marketing strategies that will build Smartserv’s brand, leading to increased awareness, interactivity & responsiveness among our target audience.
We are looking for a start-up leader with strategic, creative, and financial acumen as well as a strong business intellect to take Smartserv’s growth to the next level. The ideal candidate would be more than open to getting his/her hands dirty doing ‘groundwork’ with a singular focus to obtain measurable and improved results.
Experience: 3+ years
You’d need to be awesome at:
Understanding SmartServ’s Ideal Customer Profile (ICP) and the landscape of the SaaS Industry to building the marketing engine from scratch.
Knows and can leverage SEO, SEM, Email Marketing and similar Digital marketing strategies
Pioneering and implementing measurable strategies to drive hard revenue goals and increase awareness globally
Has a good amount of hands-on experience with using paid campaigns as a source of generating leads.
Identifying and optimizing the right marketing channel to focus on with respect to Smartserv’s ICP.
Strategies for increasing the top of the funnel traffic and then later develop conversion strategy for each stage in the funnel.
Make the connection with the sales and marketing team more streamlined.
Refining Smartserv’s segmentation strategy and developing a marketing plan that reaches target segments quickly and effectively
Owning & evolving Smartserv’s brand assets including website, content generation, product collaterals & creatives, customer success stories and more
Driving engagement & relationships with key industry stakeholders, blogging community, journalists & PR firms
Being an awesome curator & presenter of the content on a variety of channels (Social Media / Blog / SlideShare / YouTube / Events etc.)
If you are:
In love with Social Media Channels like Facebook, Twitter, Instagram, Quora & LinkedIn
Savvy about Blogging & PR activities
Creative, Smart, Storyteller & People person (should we call a Charmer)
Data-driven & super-analytical in prioritizing various traffic generation & branding activities
Curious about industry case-studies, white-papers & blogs around Innovation in Digital Advertising
Ability to criticize constructively about Web Design & User experience
Out of the box thinker and love to test boundaries of creativity
Willing to get your hands dirty
Worked with early-stage start-ups or SaaS companies in the past